We stopped buying stock product footage this year. Here's what replaced it, and what it did to our creative costs…
We stopped buying stock product footage this year. Here's what replaced it, and what it did to our creative costs.
For two years our ad creative was assembled remotely. Clips filmed on somebody else's counter, in somebody else's kitchen, with our product shipped to them in a box. It worked, right up until every brand in our category was buying from the same pool and running the same six shots.
Now a camera comes to us once a month. Our founder, our bench, our packing line, the batch actually being made. One day of filming, and the month's creative comes out of it.
The carousel below is one session's stills. Nothing in it is licensed, generated, or staged in a rented apartment. It's just what our company looks like on a Tuesday.
Turns out the footage nobody else can buy is the footage nobody else can copy.
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