Hi, I'm Alonzo. I run Alofil, in-person video production for DTC brands.

My first career was digital marketing: running paid campaigns, building creator audiences, and operating full-funnel systems for clients across multiple categories. I learned how fast an ad account eats creative, what separates brands with real equity from generic ones, and what actually stops a thumb.

After putting the agency on hold, I spent the next two years deep in luxury hardware engineering at engineering school. Schematic design. PCB layout. Optical systems. Embedded compute. All the way through to manufactured deliverables.

I worked as an electrical technician at Boeing alongside coursework in electrical and mechanical engineering, and ran the full commercial development stack. Supply chain, marketing funnels, machine learning systems, computer vision pipelines, generative model architectures. Understanding how the underlying mathematics actually produces outputs.

Engineering was the most rigorous education I could have given myself. It changed how I think. About systems, about precision, about the cost of imprecision. I don't regret a day of it.

But the work didn't fulfill the creative side of how I'm built. Designing a circuit that does exactly what you specified is a craft I respect deeply. Building content that makes real people stop and watch is a craft I love. After two years in hardware, I was operating at a high technical level and still felt under-deployed creatively. The pattern became clear: engineering was a discipline I had developed. Content was a discipline that had developed me.

What I see now is an ad ecosystem drowning in interchangeable content. Generative tools producing clips that are technically clean and completely anonymous. Remote creators filming somebody else's kitchen counter and calling it your brand. All of it trained, priced, and optimized toward the median, and all of it available to your competitor for the same money you paid. When every brand can buy the same synthetic footage, the footage stops being worth anything.

The one asset that stays scarce is the thing that physically exists only at your address: your founder, your team, your bench, your line, your product being made. Nobody can generate that. Somebody has to go there with a camera.

My creative side was never going to be satisfied by circuit boards. The decision was final. I came back to where this started and built the company around the one thing that can't be generated, outsourced, or downloaded: showing up in person, at your building, and filming what's really there.